Trial Search Results

Effects of Advertising on Young Children's Perception of Taste

To test whether young children’s actual taste preferences are influenced by the natural marketing environment in which they live. To do so, we tested whether preschool children would like the taste of a food more if they thought it was from a heavily marketed source. We asked preschool children to taste identical foods in packaging from this heavily marketed source and plain packaging, and to tell us if they tasted the same or if one tasted better. We hypothesized that, even among a sample of 3-5 year olds participating in Head Start, a federally-sponsored preschool program for low-income families, young children would prefer the taste of foods perceived to be from the heavily marketed source.

Stanford is currently not accepting patients for this trial.

Lead Sponsor:

Stanford University

Collaborator: Robert Wood Johnson Foundation

Stanford Investigator(s):


  • Behavioral: Packaging and identification of source


Phase 1/Phase 2


Inclusion Criteria:

   - enrolled at participating head start sites

Exclusion Criteria:

   - unable to complete the study procedures

Ages Eligible for Study

N/A - N/A

Genders Eligible for Study


Not currently accepting new patients for this trial

Contact Information

Stanford University
School of Medicine
300 Pasteur Drive
Stanford, CA 94305
Not Recruiting