Effects of Advertising on Young Children's Perception of Taste

Not Recruiting

Trial ID: NCT00185536


To test whether young children's actual taste preferences are influenced by the natural marketing environment in which they live. To do so, we tested whether preschool children would like the taste of a food more if they thought it was from a heavily marketed source. We asked preschool children to taste identical foods in packaging from this heavily marketed source and plain packaging, and to tell us if they tasted the same or if one tasted better. We hypothesized that, even among a sample of 3-5 year olds participating in Head Start, a federally-sponsored preschool program for low-income families, young children would prefer the taste of foods perceived to be from the heavily marketed source.

Official Title

Effects of Advertising on Young Children's Perception of Taste

Stanford Investigator(s)


Inclusion Criteria:

   - enrolled at participating head start sites

Exclusion Criteria:

   - unable to complete the study procedures


behavioral: Packaging and identification of source

Not Recruiting

Contact Information

Stanford University
School of Medicine
300 Pasteur Drive
Stanford, CA 94305