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The Philani Mobile Video Intervention for Exclusive Breastfeeding (MOVIE) Study
Not Recruiting
Trial ID: NCT03688217
Purpose
This cluster-randomized controlled trial seeks to evaluate the impact of a mobile video
intervention for exclusive breastfeeding (MOVIE) on the infant feeding practices of mothers
living in under-resourced communities in the Western Cape, South Africa. The trial will
compare infant feeding practices in two groups of participants, enrolled in the Philani
Mentor-Mother Outreach Program, a home-visiting program focused on community-based health
promotion through peer-to-peer counseling. The participants in the intervention arm will
receive the Philani Intervention Model (PIM), a perinatal health promotion intervention,
together with the additional mobile, video intervention for exclusive breastfeeding. The
participants in the control arm will receive only the standard PIM. Participants will be
exposed to either the intervention or the control condition during pregnancy and the first
five months after delivery. The central hypothesis in this trial is that, when compared with
the control group, infant feeding practices in the intervention group will be significantly
better aligned with current World Health Organization recommendations, after exposure to the
Philani MOVIE intervention. The primary outcomes in this study are short-term exclusive
breastfeeding, in the first month of life, and long-term exclusive breastfeeding, in the
fifth month of life, (based on maternal 24-hour recall). Secondary outcomes include other
infant feeding practices, such as early initiation of breastfeeding, any breastfeeding in the
first month and in the fifth month of life, bottle-feeding, early introduction of
complementary foods in the first month and in the fifth month of life and maternal knowledge
in the first month and the fifth month post delivery.
Official Title
The Philani Mobile Video Intervention for Exclusive Breastfeeding (MOVIE) Study: a Cluster-randomized Controlled Trial of a Mobile Video Entertainment-education Intervention to Promote Exclusive Breastfeeding in South Africa
Stanford Investigator(s)
Eligibility
Inclusion Criteria:
- consenting pregnant clients, 20-40 weeks pregnant
- at least 18 years of age
- living within the catchment areas of the 84 mentor-mother CHWs taking part in this
study
- enrolled in the Philani Mentor Mother Outreach Program
Exclusion Criteria:
- non-pregnant
- younger than 18 years of age
Intervention(s):
behavioral: Philani Intervention Model+MOVIE (PIM+M)
behavioral: Philani Intervention Model (PIM)
Not Recruiting
Contact Information
Stanford University
School of Medicine
300 Pasteur Drive
Stanford,
CA
94305